ARIETA STUDIOS
The High Tempo Social
Athletics meets nightlife. Brought to life in collaboration with SPORTL, Prime Time Beers, and What's Up, this collection documents the energy of the community circuit as the 5K pace transitions directly into the after party. From the active movement on the streets to a live acoustic performance by Cydney Brown, this feature captures the raw commercial lifestyle of London's modern run culture.
At ARIETA Studios, we bridge the gap between authentic community culture and commercial media assets. We specialize in editorial-grade media coverage tailored specifically for live events, sports activations, venue launches, and lifestyle brand collaborations.
Whether capturing the raw energy of a 5K or the high-octane buzz of an after-party, we transform live moments into publication-ready imagery that elevates your brand’s presence.
Digital Activation
A neat arrangement of neon yellow event flyers for SPORTL, designed to bridge physical community engagement with digital activation. The clean print design features the app interface and the punchy tagline "SCROLL. TAP. BOOK. SWEAT.", positioning the platform as a seamless, no-commitment gateway to London's fitness scene.
Live. Life. Lighter.
Prime Time Beers is a brand explicitly brewed to fit a modern, active lifestyle, offering a premium beer option tailored for the fitness focused and health conscious runner. By anchoring the post run after party, they prove that peak physical performance and social celebration don't have to be mutually exclusive. Their presence bridges the gap between high-intensity training and the community culture that follows it.
Crossover Culture
WhatsUp is a high-vibe vodka iced tea brand cofounded by racing driver and creator Sebastian Melrose. Integrating lifestyle products into fitness circuits creates authentic brand alignment, introducing them directly to a health conscious audience transitioning into social hours. For creators and brands alike, these crossovers drive organic content creation and elevate a standard community meet ups into a premium, curated festival experience.
Community behind the Scenes
While the spotlight remains on the brands, the true backbone of the activation is the team working behind the bar and across the floor. Crossovers of this scale generate an undeniable energy that electrifies everyone in the room, including the staff. Ultimately, it is their hard work and seamless execution that allows venues like Devonshire Terrace to function, turning a heavy logistical setup into a flawless guest experience.
Acoustic Moments
Against the high vibe backdrop of the after party, Cydney Brown delivered a striking, stripped back live acoustic performance of 'Dancing On My Own'. This soulful, intimate set cut through the high energy room, adding an exclusive, festival like layer of artistic depth to the commercial activation.
ARIETA STUDIOS
Let’s Create Something Unforgettable
This curated feature is only a fraction of the story. The complete, high-resolution client gallery is officially live, capturing every after party smile and golden hour interaction. Whether you were setting the 5K pace or vibing by the DJ booth, click below to explore the collection, find your photos, and download your favourites.
Elevate your next high profile event or commercial lifestyle campaign with elite, editorial grade imagery that commands attention. Summer dates fill up incredibly fast explore the full gallery below, or head over to our booking page to secure your session with Arieta Studios today.
